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Inspiration Videos – 5 Ways to Use Video to Market your Restaurant
Monday, August 23, 2010

The restaurant industry has to be one of the most competitive and diverse industries to be a part of. Whether your restaurant is in a major city or a small rural village, how are you going to let potential diners know about your business, style of food and location? Adding a video to your website, YouTube, Vimeo, Facebook and Google Maps can provide potential customers with an insight to your restaurant, the type of food on the menu, local produce used, unique selling points and of course, your location.

In the videos below, we examine how some restaurants and chefs that have used videos to highlight their business, skills, food, and more importantly to entice diners to their restaurants.

1. Tour of your Restaurant.

Creating an overall video tour of your restaurant will give your patrons an excellent understanding of your business, the style of food, the surroundings, as well as the staff who help make the restaurant work. Here we see a video created for the Guy Savoy restaurant in Paris. In this video, even though it is professionally made, there are a lot of great ideas that can be used in your video production. There are no great tricks or illusions in this video, it is simply well made. Firstly, we see the ingredients being chosen in the market, followed by the cleaning and preparation of the food, the doors open, patrons arrive and the action begins. We see the beautiful shots of the dishes which are the star of the show and finally we see the dedicated team that made it happen. This video highlights that a clean and simple style (both the food and video production) is always the best.

What you’ll need:

2. Tour of Food

Creating a video highlighting your dishes can be great for any restaurant, but it can be especially useful for restaurants which provide speciality foods or ethnic dishes that maybe uncommon in your area. In this example, we see a food and drink tour of Bao Noodles Vietnamese restaurant located in Manhattan, NY. By allowing us to view some of their mouth-watering dishes and cocktails, the potential diner can almost smell and taste the food and will know exactly what to expect if they wish to visit.

What you’ll need:

3. Unique Selling Points.

What makes you different? What makes your restaurant stand out from the rest? Why not make a video about it? Here we see how two chefs promote their restaurants by highlighting their unique selling points. In the first video, we see Head Chef Ryan Tate of the Savoy restaurant create a beautiful duck dish which uses fresh ducks from his local producer John Fazio. The chef also explains the process of cooking duck properly and why their restaurant believes in working with small farmers.

In the second video, we see something completely different. The Turnberry Resort in Scotland promotes their restaurant by highlighting their unique selling point “the Chef’s Table”. This fun and well made video, which emphasises the delicious food available, as well as the private service and surroundings offered by this “Chef’s Table”.

What you’ll need:

4. Creating a Dish.

A great way of promoting your restaurant, the chef’s skill and food is to post regular weblogs. These weblogs can include the chef demonstrating how he/she produces their favourite dish, the process involved in creating a new dish, how to make a specific sauce, a particular cooking skill, cooking at a special event, etc. These weblogs will help build brand awareness, as well as highlighting the food on offer and talent of the chef. In this video, we see Chef Paolo Laboa of the Farina Restaurant creating his favourite Pesto Pasta dish. He demonstrates how using simple, fresh ingredients can produce appetising dishes.

Our tip if you are creating a video such as this using one camera, firstly film all the ingredients and then edit them in when necessary. You can also make your videos shorter, between 1 – 3 minutes long, which will help keep the viewer interested.

What you’ll need:

5. Highlight Your Location.

The location of your business is always important as footfall is key to a successful business. But what if your restaurant is in a unique location, like a famous tourist spot / landmark or somewhere different like a stadium or train station? Why not show it off? The Black Pearls Seafood Restaurant is one such example. Located in Brussels Airport, they offer their customers a place to relax in comfort while also providing top class food. This simple 1 minute 30 seconds video clearly shows it’s the “very place you would want to spend a nice time awaiting your flight!”.

What you’ll need:

Some other videos you may find useful –

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Posted by Colm in Tips for Small Business  

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