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- Inspiration Videos – 5 Ways to Use Video to help promote your Health, Fitness and Wellness Centre
- Wednesday, September 15, 2010
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Most people would love to exercise, eat healthy and feel good about themselves. However, not everybody likes the idea of going to the gym. A lot people get confused about healthy foods and what to eat. In short, your potential customer may lack motivation and information. Why not create a short video showcasing your premises, display the equipment you have and provide customer testimonials. If you are a personal trainer or instructor, you could demonstrate some of the classes you hold. Why not provide tips on healthy eating. If you have a physio rehabilitation clinic, why not show the facility and explain how you can potentially treat a client. By creating a video, you may just light that spark of motivation necessary to help get that customer through your doors and sign up for a better life, and increase your profits.
In the videos below, we will see some examples of businesses and individuals using video to promote their company but also inspire people to get healthy, exercise and improve their lifestyles.
1. Overview of Fitness Centre.
Thresh Hold Climbing and Fitness Centre is an excellent example of a business who has used video to help create awareness of not only their business but a really exciting and adventurous activity. This well made video provides some great ideas that any business or individual could implement in their own video creation. They highlight their facility and show you their climbing walls, fitness centre, yoga studio, Wi-Fi lounge etc. Most notably, they show actual members using the facility and feature customers from every demographic. You get a real feeling there is a community spirit in the place and that members share their expertise and experience. After watching the video, I wish there was a centre like this near where I live. What is great about creating a video such as this, is that you can grab footage whenever you can and not worry too much about having a linear storyboard – just edit together some footage that shows your centre in the best light and add an appropriate soundtrack.
What you’ll need:
- A Camcorder - Flip Camcorders and Kodak Zi8 camcorders are available from $120
- A tripod – see here for a selection of affordable tripods
- trakAxPC – Buy now for $24.95
2. Promoting your Centre.
In this interview style video, we get a great insight into the goals and objectives that RakSa Wellness Centre wishes to achieve for their customers. The owner, Apinya Pokachaiyapat, explains to us that the RakSa Centre helps nurture the mind, body and soul. We get an overview of the 3 elements of the centre; Sala for the body helps customers develop their body movements through Yoga, Tai Chi, workshops etc. The café provides quality organic produce which helps to nourish the body. Finally, the wellness centre offers a variety of services from acupuncture, massages, astrology, etc. which help cleanse the body and mind. Most importantly, the video projects to customers a feeling of calmness and well-being and would be a great place for people wishing to increase their holistic lifestyle. Interview style videos can be great because they can put you at ease when talking about your business, as you are covering one point at a time. People also love to see the owner / manager talk about their business, as it shows you are not some faceless organisation.
What you’ll need:
- A Microphone to record and enhance your voice
- A tripod – see here for a selection of affordable tripods
- A Camcorder - Flip Camcorders and Kodak Zi8 camcorders are available from $120
- trakAxPC – Buy now for $24.95
3. Instructional Video / Be an Expert.
A great way to connect with potential customers is to create instructional videos for video hosting sites like YouTube, Vimeo, Facebook, etc. or simply for your own weblog. In this video, we see Yoga teacher, Les Leventhal, demonstrate one of his Yoga classes. These types of instructional videos are a great way to highlight your own talent and skill but also promote and market your business. It also provides potential clients the opportunity to visually see the classes and instructor and decide whether it is something they want to pursue. If you create a well made, informative video and it is already something a potential client is interested in, more than likely they will pay a visit to your establishment. A video such as this can be super simple to create – the only issue you may need to think about is lighting; your studio or gym may need a few extra lamps if natural light is scarce.
What you’ll need:
- A Microphone to record and enhance your voice
- A tripod – see here for a selection of affordable tripods
- A Camcorder - Flip Camcorders and Kodak Zi8 camcorders are available from $120
- Some extra lighting if necessary
- trakAxPC – Buy now for $24.95
4. Promoting your Product.
If you are a small business selling health and fitness products, a video provides an excellent opportunity to demonstrate your product offering in front of customers and potential investors. In this video, we see John, co-founder of JourneyGym, highlight and demonstrate the many uses and numerous exercises one can achieve with their product. Text can be used to highlight important product features and you may want to look at using some stock footage (such as iStockphoto) if you need some extra clips to help your sales pitch.
What you’ll need:
- A Microphone to record and enhance your voice
- A tripod – see here for a selection of affordable tripods
- A Camcorder - Flip Camcorders and Kodak Zi8 camcorders are available from $120
- Some extra photos from a royalty-free stock image provider
- trakAxPC – Buy now for $24.95
5. Customer Testimonials.
This short 30 second video is a great way to attract new customers as the use of testimonials is a great way to build your reputation, credibility and sales. Gathering and using testimonials is one of the easier yet more powerful ways to build your business and attract new customers. FitCorp Fitness Centre have used their customers to help highlight their key advantages such as excellent classes, experienced and helpful trainers, lots of equipment and a great atmosphere. The video also shows people of different ages and body types working out and would make any potential customer feel at ease. A great advantage of a video such as this, is the ease that you can create it – simply set up your camera on a tripod and interview some regular customers who are willing to be recorded (some nice goodies may help with getting volunteers – some free merchandise etc.). Edit your clips together in trakAxPC and you’re done!
What you’ll need:
- A Microphone to record and enhance your voice
- A tripod – see here for a selection of affordable tripods
- A Camcorder - Flip Camcorders and Kodak Zi8 camcorders are available from $120
- trakAxPC – Buy now for $24.95
Remember trakAxPC can be used for all your video editing needs. Take advantage of our special price - buy trakAxPC today for just $24.95.
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Previous Comments
A very great tips! I will surely bookmark this for future use. Thanks sharing this valuable information! More posts please.
Very nice information, I found it very interesting, thanks for sharing the 1min
Nice overview, hope you don’t mind if I link to this from our marketing site for fitness studio owners. Bill