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- Inspiration Videos – 5 Ways to use Video to help sell Cars
- Monday, August 30, 2010
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Are you an owner of a car dealership? Are you trying to sell your car online? Is nobody coming to your car lot or website? Why not make a promotional video of your dealership and cars on offer that will not only entice visitors but provide a platform to increase sales. By creating an online video, you are engaging with the customer and establishing a personal connection. Not only can you speak directly to the potential client, you can control exactly how your message is received and explain what you do best and the services you provide. The people at “Evenalicium”, the digital marketing consultancy, report that people remember only 10% of what they read but 50% of what they see and hear.
In the videos below, we see some good examples of business owners and individuals who have used video to leverage their business opportunities and prospects of selling their cars. These videos also give some good ideas of the shots you can use if you wish to promote your own business and sell your car online.
1. Overview of Car Dealership.
The Nice Car Company really demonstrates how, in under 3 minutes, a business can provide a simple and informative video while also connecting and engaging with potential customers. From the outset there is a warm friendly hassle-free atmosphere. They use the video to highlight their advantages and explain thoroughly their services including the previous history of their cars, a full mechanical inspection and report and information and access to every car online. Most importantly, I believe this video highlights the company’s professionalism and credibility as a reputable car dealership and gives confidence to customers that they are receiving a fair and honest deal.
What you’ll need:
- A Microphone to record your voice-over.
- A tripod – see here for a selection of affordable tripods
- A Camcorder - Flip Camcorders and Kodak Zi8 camcorders are available from $120
- trakAxPC – Buy now for $24.95
2. Promoting your Dealership.
This video is a great example of how a simple one minute video can provide a potential client with a lot of information. The video highlights the friendly personal service you will receive. You get a full view of the dealership, inside and out, and the wide selection of cars on offer. Simple use of bullet-point style text highlights the services available including a test drive, certifications and guarantees as well as finance options. Why would you use a cumbersome brochure when you can visually showcase your business and cars on offer?
What you’ll need:
- A tripod – see here for a selection of affordable tripods
- A Camcorder - Flip Camcorders and Kodak Zi8 camcorders are available from $120
- trakAxPC – Buy now for $24.95
3. Selling your own Car.
More and more people are beginning to sell their own car privately on auto trading websites. As video becomes mainstream, you will begin to see more of these trading sites excepting video reviews of cars for sale. If the saying goes “A picture tells a thousands words”, what must a video do?
In this video, we see a pristine 1991 Porsche Carrera for sale. The owner has used simply shots to highlight the beauty of his car. He teases us by drawing our attention to the sleek lines of the Porsche and its exquisite interior. However with old or classic cars, one always has the fear that the engine has seen better days. But not to worry, we see and hear the engine running which still sounds as smooth as the day it was made. You cannot convey this compelling message with a written description or photos.
What you’ll need:
- A tripod – see here for a selection of affordable tripods
- A Camcorder - Flip Camcorders and Kodak Zi8 camcorders are available from $120
- trakAxPC – Buy now for $24.95
4. Become an Expert.
Weblogs are a great way to connect with a wider audience. It allows you to demonstrate your knowledge in a particular field. If you deliver high quality content on a regular basis, you will stand out from your competitors and will become recognised as a local expert in your industry. Here we see Keith McCahan, a senior salesman at Capital Ford Lincoln Mercury in Wilmington, N.C. He shares with us his extensive knowledge and experience, and gives sound advice to new up and coming sales people. Again, it emphasises the credibility and professionalism of the vendor.
What you’ll need:
- A Microphone to record your voice-over.
- A tripod – see here for a selection of affordable tripods
- A Camcorder - Flip Camcorders and Kodak Zi8 camcorders are available from $120
- trakAxPC – Buy now for $24.95
5. Customer Testimonials.
What better way to promote and advertise your business than getting quality customer testimonials. If your customers are saying great things about your dealership, then why not publicise those positive comments for everyone to see? A compelling customer testimony validates the claims you make about how great your business is. And the great thing about this video is its believability. The customers seem very authentic and you get the feeling you are receiving a genuine deal.
What you’ll need:
- A Microphone to record the testimonials.
- A tripod – see here for a selection of affordable tripods
- A Camcorder - Flip Camcorders and Kodak Zi8 camcorders are available from $120
- trakAxPC – Buy now for $24.95
Bonus Video
Thinking outside the Box.
I thought I would include this bonus video as I could not believe my eyes when I saw it. I am certainly not promoting this type of marketing idea but it does highlight that sometimes the most extreme marketing ideas work. Selling an extra 35 cars during the promotion is proof of this, plus they received great free advertising. However, I do wonder what the marketing meeting was like when someone piped up with the idea “How about we give away a free AK-47 with every car sold! Jackpot $$$$”.
Some other videos you may find useful –
- Embedding your Video into your Website / Blog
- Cheap Lighting Tips for your Business Video
- Sprucing Up your Credits - Some Quick Ideas
Remember trakAxPC can be used for all your video editing needs. Take advantage of our special price - buy trakAxPC today for just $24.95.
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Previous Comments
Hey James,
Thanks for the kind comments and for sharing the link with us.
Cheers,
Colm
Excellent blog. You saved the best point for last given how important testimonials now are. People are far more likely to buy from a dealership with good reviews than those simply promising to deliver but without anything to back it up. I’d strongly recommend anyone considering buying a new or used car reads some car dealer reviews before they go any further. Do your homework and you’ll reap the rewards in the long term.