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- Lighting your Video - Tips for Small Businesses
- Tuesday, August 10, 2010
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When you are creating a video for your small business (or any video for that matter), a key element of the recording will be you or a staff member speaking to the camera explaining your products and services. One of the easiest and cheapest ways to help your video look professional is the lighting. You don’t have to spend any money, just use what is available to you - overhead lights, natural light from windows, lamps etc. What’s more, once you get the set up you are happy with, you can use it over and over again for video blogs, product announcements etc.
Professionals often talk about “Three-Point Lighting” - which is a pretty simple theory. It involves a key light, a fill and a rim or back light. They often add a fourth point, which is a background light. As the name would suggest the Key Light is usually the most important source of light - in your video, you could try and use a large window or a strong lamp.
Play around with some lamps for the Back Light until you get the look you want - if the back light is too strong, your face may go into the shadows, so change the position (or lamp) until you get an even light. The Fill light is normally softer than the key and back light, so you could try a lamp with a lower wattage bulb or even some foam board from a Art and Hobby shop. Lastly you may want to turn on the overhead lights as a background light to brighten up the whole picture.
You’ll be surprised what a difference a little bit of time spent on the lighting will do for your video - as always, the more professional you look, the more trustworthy your business will appear.
The video below from Videomaker also gives some great tips of improving your lighting (especially if you decide to record outdoors):
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