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- Sneak Peak - Small Business Videos
- Friday, October 22, 2010
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We have been working really, really hard on the upcoming release. We are getting very close to finishing it and hope to confirm a release date shortly. It will be a huge step for the software and the new features are really exciting. Probably the most requested feature is .Mov support. We decided to combine testing the .Mov support with another area we have been working on – our Small Business Area – and create a short business video filmed with a Kodak Zi8 (.Mov format).
We noticed that a huge proportion of our customers are small businesses and our upcoming Small Business Area will be an exhaustive range of resources to help small businesses use video to promote their product and services in a really cost-effective, but professional way. As part of this process, we decided to set ourselves the challenge of creating a small business video from scratch for a budget of $200.
We teamed up with our good friends, Deirdre Hynes and Aoife Callaghan, the amazingly talented wedding consultants from The Bridal Loungelocated just up the road from us in Dublin, to create our video. Our aim was to convey their services and explain their wedding inspiration consultations in a short video, which was both engaging and fun.
Here is the final cut:
Our Budget was spent like this:
trakAxPC - $24.95 (available here)
Kodak Zi8 - $119 (from Amazon)
Tripod - $20.85 (from Amazon)
External Mic - $8.99 (from Amazon)
Total: $173.79 (allowing a few dollars for postage, tax etc.)We used the lamps that the girls had in their studio as well as the natural light from windows. We filmed the interview segment of the video in the morning and then accompanied them to a photo shoot that afternoon, so all told there was around 6 hours max of filming done, so less than 1 business day.
Our Small Business Area, which will be launched to coincide with the new release, will cover all these topics in detail and give you all the tips you need to take the plunge and start creating a video for your business.
We would love to hear your feedback, so please leave a comment and please let us know if there are any particular topics that you would like to see covered in this Small Business resource area.
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