- trakAxMobile - MEX Report from MWC
- Tuesday, February 19, 2008
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I had the pleasure of meeting with Marek Pawlowski at the Mobile World Congress in Barcelona. Marek is from PMN Publications and is one of the organisers of the PMN Mobile User Experience Conference taking place in London in May.
Marek has put together a very comprehensive report from the MWC. I have copied the segment below from his report, where he discusses trakAxMobile and his visit to our stand. You can read Marek’s full report from the MEX blog - the report is in two sections and Part One is available from this link.
I’d like to give a final mention for the best demonstration I saw at MWC this year: TrakAx, a mobile content production tool for Windows Mobile devices.
Unfortunately the vast majority of my time at MWC is spent in back-to-back meetings, but I always try to find an hour or so to walk the floors in search of smaller companies doing innovative things in mobile. TrakAx caught my eye this year, simply because its tiny stand was so colourful.
The software allows users to mix photos, videos and audio into a multimedia presentation. There is nothing particular revolutionary about this - most manufacturers include some kind of ‘VideoDJ’ software on high-end handsets these days, but the TrakAx implementation was particularly useable.
Manipulating media on a mobile device is a very difficult thing to do. The constraints of small screens, unsuitable input methods and processing power typically conspire to make life very unpleasant for the user. However, TrakAx have used their internal UI design teams to develop an interface which works across touchscreen and key-driven devices.
I believe this kind of application is going to play a bigger and bigger role in the user experience (we’ll be running a session all about how content itself is becoming the new user interface at the MEX conference this year).
The balance of media creation activities is increasingly tipping away from PCs and slanting towards mobile devices. More and more people are relying on their phone to capture photos, videos, location information and music. Until recently, mobile devices have been limited to simply consuming or storing this kind of content, but the advent of inexpensive, haptic-enhanced touchscreens, new UI technologies and the ability to upload direct to social networking services is going to make media creation on a mobile device a much more mainstream activity.”
Many thanks to Marek for his visit and including our mention in his report.