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Wednesday, January 19, 2011
Inspiration Videos – 5 Ways to use video to help promote your Business within the Tourism Industry

With the global recession pretty much still in full swing, it has become more important than ever for small businesses in the tourism industry to aggressively promote their business to the widest possible audience and attract that all important customer. Tourism is a huge industry and has a major impact on most service industries including airlines, coaches, taxicabs, hotels, restaurants and leisure and entertainment services such as shopping malls, music venues and theatres. By creating a short online video highlighting your product and range of services, you can target and speak directly to potential customers and demonstrate what you do best and the services you provide.

In the videos below, we see a number of businesses that have used video to promote and market their businesses within the tourism industry, as well as highlighting their skills, services and products.

1. Promoting a Travel Agent / Package Holidays.

If you are an independent travel agent selling package holidays, an online video is a great way to visually demonstrate and advertise to potential clients the range of experiences they can enjoy. Beachtravellers.com is a travel company which specialises in adventure travel and is one such company who has created a video which captures and encapsulates the experience of a once in a lifetime holiday. The video itself is exciting, fun and vibrant and shows how appealing a package holiday can be.

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2. Promoting Transportation / Tours.

Good transportation infrastructure is vital for every city and plays an important role within the tourism industry. Having a well-oiled transportation service is important in attracting tourists and providing employment in many service industries. If you are a small business in a major city, an online video is a great way to promote your company as well as highlight the services you offer. New York Waterway is a family run ferry business which offers a transportation service to Manhattan as well as sightseeing tours around New York harbour. Not only do their videos promote their business and create brand awareness, it also highlights the friendly service on offer and provides testimonials of their customer’s experience.

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3. Promoting a Service / Activity.

Skiing and Snowboarding have become extremely popular in the last few years, especially with the introduction of some new extreme events in the Winter Olympics. However, for anyone who has never skied before it’s not as simple as putting on the skis and sliding down the hill. This is where ski school helps. Grimentz Swiss Ski & Snowboard School located in Grimentz, Switzerland, has created an entertaining and fun video demonstrating the activities and facilities they have to offer as well as showcasing the skills and experience of their staff. This video highlights how easy it is to make a clean and concise video promoting your company without the need for complicated shots or expensive gear. This style of video could provide a template for any type of sport activities such as mountain biking, hiking, surfing, etc.

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4. Testimonials of Service.

If you are a business who knows its target clientele then a testimonial video is a great way to engage potential customers. Fred Olsen Cruise ships is one such company who has used this type of video marketing to great effect. Potential Customers who may be attracted to this type of holiday but have not taken the plunge (excuse the pun) can view members of their peer group discussing and promoting the sales features and attraction of such a holiday. Testimonial videos can be incorporated into any industry promotion and is a great way for small business to market their company, products and services.

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5. Promoting Accommodation / B & B.

The hospitality sector relies heavily on the tourism industry, especially hotels, B & B’s, restaurants, etc. If you are a small business located in a major city or in an isolated rural area, how are you going to differentiate yourself from your competitors and be found by potential customers? An online video is a great way to advertise and promote your business and location and allows clients to visually experience the facilities and services on offer.

Hotel Berlin, Berlin, is a hotel which has reinvented itself and is clearly differentiating itself from its competitors. They highlight why they are different and explain that listening to the customer is the key to success. The hotel is large, Berlin’s third largest, and has 701 rooms, 18 conference rooms, as well as several restaurants and bars. However, this video can be used as a blueprint for any business trying to sell itself in this extremely competitive sector.

If you are located in a quiet rural area, an online video is great way to highlight your location and display your services. Gustobnb.be is a B & B which has created a really friendly and elegant video showcasing their beautiful surroundings, modern furnishings as well as activities located in their surroundings. This is a great example of a simple video which has been well produced and will promote their business in the best light.

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Posted by Colm in Tips for Small Business   |  3 comments line
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